Why Choose an Agency for Your 360 Marketing Strategy?

You are probably familiar with the term "360 marketing", you may even apply certain practices by updating your social networks, sending newsletters or doing some paid advertising on Google, but that does not translate into an increase in revenues. What are you missing? The most common mistake among SMEs is to try to do everything without mastering the basics of such a marketing strategy and without having all the necessary talents within a single team to achieve it.

What exactly is a 360 marketing strategy?

This concept is far from new, but it is evolving at the same pace and growth as technology is. Like all popular concepts, the notion of 360 marketing has become a multi-sensory expression, often referring to a marketing approach. However, with the importance of the Participatory Web and the profusion of distribution channels such as social networks, the added value of a 360 marketing strategy is no longer in doubt as it is becoming more complex since you must adapt your message according to the platforms.

In fact, it is no longer sufficient to just have a website to reach your customers and make profits. The digital marketing sector is booming and, as a result, marketing techniques are constantly evolving. Nowadays, the message must not only be adapted according to the platforms used in terms of content and format, it must also be relevant and optimized (think SEO!).

A 360° campaign is an approach to marketing, and communication in particular, that seeks to judiciously exploit all of the brand's points of contact (online and offline), in an organized and coherent manner, in order to reach consumers and future customers.

In short, a 360° marketing strategy means that:

• the strategy concerns all stakeholders of the company and is focused on clear objectives
• all possible fields of action for communication are simultaneously and coherently considered
• all means of communication within your reach are used to promote a brand, product or service

Hence the expression "360°" refers to the complete and perfect overview that this strategy provides.

6 reasons to consider an agency for your 360 marketing management

Contacting a marketing agency specializing in 360 marketing can be an effective solution if you want to take advantage of the benefits of this strategy to achieve your goals. Since an agency brings together experts in marketing strategy, advertising, social media, digital content, SEO, graphic design, web development, applications and more, the benefits are numerous.

• A team for all your needs. An agency understands that you are busy running your business, which is why they provide you with the talent, technology and support you need to ensure that everything is done at the highest level of excellence. It's that simple!
• Save time! Since a specialized agency does everything for you, it saves you time and allows you to focus more on the big picture and manage the growth of your business.
• Save money! An internal multidisciplinary team can be quite expensive. With an agency, you optimize the cost of a single resource with a full team of experts who will help you formulate a plan that makes the best use of your budget.
• Agencies love SMEs. Their mission is to help small businesses grow. Everything they do is with this mission in mind.
• Agencies are constantly innovating, and digital marketing is constantly evolving which is why a good agency is constantly re-evaluating their products, features, communication channels and more, to help you grow your business.
• Improved performance over time. 360 Marketing is a momentum-based approach, which means that your online presence, overall results and return on investment will improve over time. It is a long-term, continuous process that requires constant effort. The advantage of working with the same agency is that, over time, it will benefit from their ever-increasing knowledge of your business, your needs and products, which will result in more effective marketing campaigns.

In short, for many SMEs, setting up and especially maintaining such activities can be a major challenge when their marketing department does not offer them all the resources they need. Since many talents are required and no one person can do everything on their own, entrusting an agency that can provide all the necessary resources is often an effective way to achieve these goals without compromising the overall vision of the strategy. Also, since an agency works with a multitude of companies in various sectors, its expertise is highly developed in this marketing mix!