5 Types of Video to consider for your Marketing Strategy

As we all know, things are changing rapidly in the world of digital marketing, whether it's SEO, character limits, or the formats to be respected when publishing content. The question is, how to vary the types of videos in order to obtain an optimal advertising strategy?

Internet users are bombarded with video ads, so it is often difficult for a brand to stand out from the crowd. Since good video ads increase brand awareness and improve purchase intentions, we need to connect with people by developing a more inclusive approach. In this sense, we will see an increase in video ads with a touch of nostalgia. After all, there is nothing better than the emotional aspect to reach people!

5 Types of Video Marketing for Businesses

1. Bumper Video Pre-Rolls

This is a 6-second video aimed to elevate your brand. Due to the short duration of this video, the viewer does not have the option to skip the video.

• These videos are very effective in terms of number of impressions
• They do not irritate internet users
• They allow you to reach your target customer according to your criteria
• They are not very expensive as you will only be charged per view

2. Facebook Ads & Instagram Stories

As the creation and use of “stories” increases every year, it makes sense to run ads where your audience is.

• Ads with a high level of customization
• They are very effective, with a relatively high rate of engagement
• You can creatively include clickable links and CTAs

3. Animated Video Ads

Animated instructional videos are short branded videos commonly used to describe a product or service in a quick and creative way.

• This type of video marketing is the most popular among B2B companies
• They are less than 1 minute in duration
• They allow a brand to showcase its unique personality through customized illustration and animation styles
• They are fun and entertaining

4. Mix of Animation and Live-Motion

This type of video ads imitates the concept of an augmented reality using the same perceptive and visual techniques.

• This makes the video even more exciting and remarkable
• The imagination is limitless and allows one to introduce a brand or concept in the most surprising contexts

5. Whiteboard Marketing Videos

This type of video marketing presents the storyline using the "hand-drawing" process.

• They are popular because they are less expensive to produce than 3D animated videos
• They help explain the subject in a coherent way by describing the concepts through hand-drawn illustrations
• They help Internet users understand complex information more quickly

A few more design tips

Respect formats

It is important to respect formats according to the platform in order to enhance the impact of the video. These tend to change regularly, so it is essential to stay abreast of these changes.

Visual quality

Never neglect the visual quality of the elements (photos, logos, vector elements, etc.).

Font characters

Fonts with thick characters will always be very present. They bring a contemporary look to visuals and have a major impact on the message.

Asymmetry, asymmetric!

Asymmetry allows you to think outside the box when it comes to content presentation. However, one must be careful and master the elements, as it can quickly turn into a chaotic visual.

Video marketing for businesses allows a brand to tap into the imagination to reach as many targets as possible. However, to be truly effective, they must meet many criteria, in addition to being adapted for mobile (think vertical!). Video ads are getting shorter and shorter; therefore, you have to find the best possible way to quickly grab the user's attention, the visual is just as important as the content to achieve this goal.