Our
Blog

You are probably familiar with the basic rule of marketing: offer your potential customers a product or service that meets their needs by adapting to market expectations, not the other way around. Why not do the same with your employees? They have needs too! In the context of today's labour shortage, it goes without saying that you should meet their needs to attract and retain job seekers.

“The customer is always right” is a saying that was coined back in the early 1900s, even then they got it right. In today’s customer centric digital world, we go above and beyond in our marketing strategies to ensure that the customer experience is exceptional, memorable and worthy of their loyalty. Build and nurture this relationship, after all, it takes precedence over your actual product and price tag that goes along with it.

In today's digital age, we have more applications and Software-as-a-Service (SaaS) tools available to us than ever before. Regardless of the need, chances are there is an application or web service to help you improve your productivity and profitability. Like traditional software, SaaS does not require computer installation, allowing businesses to access it from anywhere, at any time, and is operational at a lower cost.

You are probably familiar with the term "360 marketing", you may even apply certain practices by updating your social networks, sending newsletters or doing some paid advertising on Google, but that does not translate into an increase in revenues. What are you missing? The most common mistake among SMEs is to try to do everything without mastering the basics of such a marketing strategy and without having all the necessary talents within a single team to achieve it.

While the economic recovery is on everyone's lips, several studies suggest a phenomenon of collective resignation at the turn of the pandemic. It is clear that the labor shortage continues and more and more individuals, who were keeping their jobs for security purposes, are now leaving them as the health context changes.

If you are not seeing the bounce rate on the new Google Analytics 4, you are not going crazy; it no longer exists. You might be wondering why Google removed this feature, well, because it simply wasn’t precise enough.

Do you speak the same language as your customers? Does your brand image reflect your positioning? Does your website adequately represent your service offering? Are your communication strategies deployed on the right channels?

Do you find it difficult to fully understand a candidate's personality during a job interview? Do you wonder about their future aspirations or their true potential? Do you fear that you may have missed out on a gem?